Will Custis, aka The Corporate Hooper, built a massive New York City basketball following while working a full-time corporate job, then bootstrapped HoopFuel, the first performance supplement brand built specifically for basketball players. In this episode, we get into the reality of going from creator to founder: how he built an audience without chasing virality, why "just document your truth" is better advice than any hook formula, the unsexy operational side of bootstrapping a brand nobody tells you about, and the storytelling framework he uses to get people bought into HoopFuel. If you're a creator thinking about building something real, a founder trying to grow without outspending the giants, or anyone stuck between a stable job and the thing you actually care about, this one's for you.
Will Custis, aka The Corporate Hooper, built a massive New York City basketball following while working a full-time corporate job, then bootstrapped HoopFuel, the first performance supplement brand built specifically for basketball players.
In this episode, we get into the reality of going from creator to founder: how he built an audience without chasing virality, why "just document your truth" is better advice than any hook formula, the unsexy operational side of bootstrapping a brand nobody tells you about, and the storytelling framework he uses to get people bought into HoopFuel.
If you're a creator thinking about building something real, a founder trying to grow without outspending the giants, or anyone stuck between a stable job and the thing you actually care about, this one's for you.
Connect with Will:
Instagram: instagram.com/thecorporatehooper/
HoopFuel: instagram.com/hoopfuelnutrition/
Connect with Nik:
Instagram: instagram.com/victorywithnik/
Twitter: x.com/victorywithnik
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